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6 Week FREE Live Course Starting August 27th at 12pm ET
Master Claude Code, Codex, Hermes, or OpenClaw as a Creative Strategist.
Become a Creative Strategy Engineer by using Claude Code, Codex, Hermes and OpenClaw to help you research, brief and ship better ads, without needing to know how to code.
We will send the schedule and course material to your inbox.
Last year’s cohort included marketers from
Creative strategy is changing…
Agentic AI tools like Claude Code and Codex are the single biggest opportunity creative strategists have had in years.
Over the next 12 months, the strategists who learn how to use them will become indispensable. The ones who don’t will struggle to keep up.
But almost nobody is teaching people how to use these tools as a creative strategist.
Most of the advice comes from AI and tech people trying to automate the entire process, or online gurus who don’t actually ship ads.
We make thousands of ads every month across dozens of brands, and we use AI every day to help us do it. So we decided to teach the system we’re building and using ourselves.
The AI Creative Strategist Blueprint 2 is for the modern strategist who wants to move faster, explore more ideas and produce better work - without handing their judgment over to AI.
We’re entering a new era for creative strategy.
The best creative strategists won’t spend their days manually combing through ad libraries, saving inspiration and turning research into briefs. They’ll orchestrate AI agents that analyze ad accounts, surface patterns, find untapped angles and turn research into ready-to-use briefs.
Being a great creative strategist is no longer enough. You need to become an engineer.
And that’s exactly what this course is designed to help you become: a Creative Strategy Engineer.
By the end of this course, you’ll be able to build things like this.
A skill that creates 250+ high-quality static ads every week
Fully automated reporting that turns performance data into insights and next steps
A self-improving brand brain that learns from every launch, result and piece of feedback
An agent that generates new, ready-to-shoot ad briefs every week
An autonomous creator-sourcing agent that finds, qualifies and contacts UGC creators
A creative tracker that records every concept, hypothesis and result automatically
Meet your instructors
Learn from marketers who use this in paid social.
Alex and Jimmy teach the tools through real client work, including the things they tried and stopped using.
Alex Cooper
Alex runs Adcrate, a performance creative agency that has shipped 25,000+ ads for more than 100 brands. The agency has seven full-time creative strategists using these workflows.
Jimmy Slagle
Jimmy has run agencies and builds the technical systems behind the work. He taught the systems side of last year’s course and leads the technical setup sessions this time.
The curriculum
What you’ll build in six weeks
Every lesson ends with a workflow you can keep using for your brand, clients or team.
- claude-code-and-codex-intro.md
- simple-vs-complex-skills.skill
- creative-strategy-examples.live
Built for people responsible for paid social creative.
- Creative strategists This is the main audience for the course, especially people making Meta ads.
- Agency owners Bring your team. Two sessions are built for agency owners and operators.
- Brand operators and founders Learn the system so your team can produce more ads with the same people.
- Freelancers Add research, briefing and agent building to the work you offer clients.
- Other paid social marketers Use the course to understand what good AI-assisted creative work requires.
From last year’s cohort
What previous students said
Last year's cohort cost $2,000 and enrolled 600+ students
“The AI frameworks, context library, and prompt engineering from this course helped me cut through the noise and gave me templates to build a system that actually works! The biggest win? My 23-year-old VA is now absolutely crushing creative strategy.”
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BriarFractional CMO, Briar Jessica Limited“This course took me from dabbling with claude and GPT to literally becoming the AI guy in my company.”
“The context engineering fundamentals from Week 3 completely transformed how I approach AI tools; I went from generic outputs to getting headlines and scripts that actually sound like they'd work in paid social.”
Bartek RycharskiFounder, BRAVE.courses“I was moving from just running ads into a role where I needed to be more creative, and it gave me exactly the push I needed. It boosted my confidence and gave me practical tools I actually use every day.”
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Joaco HernandezCreative Strategist, Roly Poly Digital“The practical, hands-on introductions saved me countless hours of testing and evaluating on my own, and I walked away with new skills in creative strategy prompting, workflow design, and advanced AI applications that I can immediately put to work.”
Lisa DybleCreative Director, Parlor Games“In no time I picked up the fundamentals of Creative Strategy, prompt and context engineering, and building AI workflows, all super useful to create winning ads for my clients.”
Majan TranFounder, Performance Marketer, POMELO“The classes bridged the gap between understanding how AI works and hands-on execution, giving me a competitive edge to deliver faster, smarter, and more creative results for my clients.”
Bari Samuels WiensFractional Marketing Director, Bari Wiens Marketing“I'm walking away with a whole new toolset that has allowed me to automate many tasks. Most importantly, I now have a better understanding of leveraging AI in the creative process.”
Karla Ruiz-CraviotoSenior Manager, Paid Media, Front Row“Ad scripts started to get a lot better, and the research process also got quicker by using their prompts.”
“The AI frameworks, context library, and prompt engineering from this course helped me cut through the noise and gave me templates to build a system that actually works! The biggest win? My 23-year-old VA is now absolutely crushing creative strategy.”
BriarFractional CMO, Briar Jessica Limited“This course took me from dabbling with claude and GPT to literally becoming the AI guy in my company.”
“The context engineering fundamentals from Week 3 completely transformed how I approach AI tools; I went from generic outputs to getting headlines and scripts that actually sound like they'd work in paid social.”
Bartek RycharskiFounder, BRAVE.courses“I was moving from just running ads into a role where I needed to be more creative, and it gave me exactly the push I needed. It boosted my confidence and gave me practical tools I actually use every day.”
Joaco HernandezCreative Strategist, Roly Poly Digital“The practical, hands-on introductions saved me countless hours of testing and evaluating on my own, and I walked away with new skills in creative strategy prompting, workflow design, and advanced AI applications that I can immediately put to work.”
Lisa DybleCreative Director, Parlor Games“In no time I picked up the fundamentals of Creative Strategy, prompt and context engineering, and building AI workflows, all super useful to create winning ads for my clients.”
Majan TranFounder, Performance Marketer, POMELO“The classes bridged the gap between understanding how AI works and hands-on execution, giving me a competitive edge to deliver faster, smarter, and more creative results for my clients.”
Bari Samuels WiensFractional Marketing Director, Bari Wiens Marketing“I'm walking away with a whole new toolset that has allowed me to automate many tasks. Most importantly, I now have a better understanding of leveraging AI in the creative process.”
Karla Ruiz-CraviotoSenior Manager, Paid Media, Front Row“Ad scripts started to get a lot better, and the research process also got quicker by using their prompts.”
“Both Alex and Jimmy where excellent and I particularly liked how honest and no BS they were about what they find useful and not useful. I feel a lot more prepared and already using best practices and tools.”
Simon ShehataFounder, Head of Creative Systems, Signal & Spark“The biggest issue we have in the agency world and our agency specifically is understanding that AI is both a huge distraction and a huge opportunity. What we learned from Alex and the rest of the Ad Crate team was how to differentiate between the opportunity and the distraction through first principles thinking.”
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RichCo-Founder, Sender Agency“I've now created automated creative research flows in Gumloop, significantly improved my ad creative inspiration and buildouts in Poppy, and I've moved well beyond just using ChatGPT and Claude.”
CatyVice President, Marketing and Diagnostics, Helix“This course takes care of that -- it covers everything from prompt engineering to building AI workflows. You basically get a step-by-step blueprint on how to get actually useful output from LLM's.”
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M. DobrenkoOwner, VALDIA s.r.o“I went from knowing only the basics of AI to building workflows, creating libraries, and even becoming one of the top 3 winners in the Context Library Contest.”
Nicolas GomezCreative Strategist, Sacred Rituel Beauty“This course has been a blessing for that, as I have been able to upskill myself and the team to produce better & faster research and ads for our products.”
Alberto CalvoFounder & Entrepreneur, Moonlight“For the first time, I felt like I was learning things that will actually give me an edge, not just pad my toolbox with the same tools everyone else has. Worth every penny.”
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Dima VMarketing Manager, Power Fox Media“I came in curious, but I left with a crystal-clear strategy, hands-on AI tools, and the confidence to create ads at a whole new level. The lessons were practical, inspiring, and immediately applicable to my brand.”
Luciano ColosFounder, PitchGrade“It's a really easy course to follow especially if you're new to AI! Absolutely enjoyed the bonus training, hearing from different experts. Highly recommend.”
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RizelleGrowth Marketing Manager, ColdBru Digital“Both Alex and Jimmy where excellent and I particularly liked how honest and no BS they were about what they find useful and not useful. I feel a lot more prepared and already using best practices and tools.”
Simon ShehataFounder, Head of Creative Systems, Signal & Spark“The biggest issue we have in the agency world and our agency specifically is understanding that AI is both a huge distraction and a huge opportunity. What we learned from Alex and the rest of the Ad Crate team was how to differentiate between the opportunity and the distraction through first principles thinking.”
RichCo-Founder, Sender Agency“I've now created automated creative research flows in Gumloop, significantly improved my ad creative inspiration and buildouts in Poppy, and I've moved well beyond just using ChatGPT and Claude.”
CatyVice President, Marketing and Diagnostics, Helix“This course takes care of that -- it covers everything from prompt engineering to building AI workflows. You basically get a step-by-step blueprint on how to get actually useful output from LLM's.”
M. DobrenkoOwner, VALDIA s.r.o“I went from knowing only the basics of AI to building workflows, creating libraries, and even becoming one of the top 3 winners in the Context Library Contest.”
Nicolas GomezCreative Strategist, Sacred Rituel Beauty“This course has been a blessing for that, as I have been able to upskill myself and the team to produce better & faster research and ads for our products.”
Alberto CalvoFounder & Entrepreneur, Moonlight“For the first time, I felt like I was learning things that will actually give me an edge, not just pad my toolbox with the same tools everyone else has. Worth every penny.”
Dima VMarketing Manager, Power Fox Media“I came in curious, but I left with a crystal-clear strategy, hands-on AI tools, and the confidence to create ads at a whole new level. The lessons were practical, inspiring, and immediately applicable to my brand.”
Luciano ColosFounder, PitchGrade“It's a really easy course to follow especially if you're new to AI! Absolutely enjoyed the bonus training, hearing from different experts. Highly recommend.”
RizelleGrowth Marketing Manager, ColdBru Digital“The course gave me the focus & guidance to navigate all the AI noise online & focus on what actually matters. As a result I feel like I've got a much clearer strategy of how to deploy AI in my marketing team.”
Johnny RobertsPaid Social Principal, MVF“The course was great: regular sessions were very complete and bonus sessions with leaders of e-commerce and marketing sphere was a really good bonus with deep dive into each tool.”
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ArnoConsultant, Growth, Paid Acquisition & Creative Strategy, Clerc Conseil“What I value the most is that it's not just a collection of tricks or shortcuts, but an understanding of why things work, how to apply them properly, and in which situations.”
“Not only has it helped me learn effective tools and skills for implementing AI into my ongoing work but also taught me how to properly think about AI and make it feel more digestible.”
Devin WellsCreative Ops Lead, Fluency Firm“AI moves quickly. It can feel hard to keep up. So being connected to the most sought after experts at the cutting edge of the industry every week has helped me catch up and learn a lot with the time constraints of leading growth at Foreplay.co.”
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JackGrowth lead, Foreplay.co“Every session was packed with value, and it's also beginner-friendly - even for someone who has zero experience in using AI automation platforms. Highly recommend it to any marketer or founder who wants to integrate AI into their existing workflows!”
Hayley TanCo-Founder, Head of Strategy & Operations, The Bob Digital“Learning the "intangibles" of AI, including how to prompt, what context to provide, and even how to structure my feedback, all dramatically improved the output quality for me.”
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J. KleinPresident & Co-Founder, AdMediary“The way it broke down the foundations made it so much easier to start experimenting on my own. On top of that, the AdCrate resources were gold. They gave me a huge head start and made implementation so much faster.”
Natalia BenitesCMO, Primal Queen“They didn't just talk about AI at a high level — they walked us through each tool step-by-step, showing exactly how to get the most out of it. On top of that, they shared their own refined resources, which will save me hours of trial and error.”
RossFounder/Co-CEO, Jupiter“The course gave me the focus & guidance to navigate all the AI noise online & focus on what actually matters. As a result I feel like I've got a much clearer strategy of how to deploy AI in my marketing team.”
Johnny RobertsPaid Social Principal, MVF“The course was great: regular sessions were very complete and bonus sessions with leaders of e-commerce and marketing sphere was a really good bonus with deep dive into each tool.”
ArnoConsultant, Growth, Paid Acquisition & Creative Strategy, Clerc Conseil“What I value the most is that it's not just a collection of tricks or shortcuts, but an understanding of why things work, how to apply them properly, and in which situations.”
“Not only has it helped me learn effective tools and skills for implementing AI into my ongoing work but also taught me how to properly think about AI and make it feel more digestible.”
Devin WellsCreative Ops Lead, Fluency Firm“AI moves quickly. It can feel hard to keep up. So being connected to the most sought after experts at the cutting edge of the industry every week has helped me catch up and learn a lot with the time constraints of leading growth at Foreplay.co.”
JackGrowth lead, Foreplay.co“Every session was packed with value, and it's also beginner-friendly - even for someone who has zero experience in using AI automation platforms. Highly recommend it to any marketer or founder who wants to integrate AI into their existing workflows!”
Hayley TanCo-Founder, Head of Strategy & Operations, The Bob Digital“Learning the "intangibles" of AI, including how to prompt, what context to provide, and even how to structure my feedback, all dramatically improved the output quality for me.”
J. KleinPresident & Co-Founder, AdMediary“The way it broke down the foundations made it so much easier to start experimenting on my own. On top of that, the AdCrate resources were gold. They gave me a huge head start and made implementation so much faster.”
Natalia BenitesCMO, Primal Queen“They didn't just talk about AI at a high level — they walked us through each tool step-by-step, showing exactly how to get the most out of it. On top of that, they shared their own refined resources, which will save me hours of trial and error.”
RossFounder/Co-CEO, JupiterWhat the course includes
Six weeks of live training
Build alongside Alex and Jimmy in practical, live sessions.
Every question answered
Get live Q&A after every session, while the work is fresh.
Dozens of Claude Code skills
Leave with ready-to-run skills you can put to work immediately.
Full-workflow strategy sessions
See live brand strategy built from research through to output.
Built for agencies and teams
Dedicated sessions for founders, strategists and their teams.
Frequently asked questions
We have made more than 30,000 ads across 100+ brands over the past four years. Claude Code and Codex now sit inside that work. Most courses are written for developers or stop at basic prompts, so we wanted marketers to see the full setup we use.
Last year's course cost $2,000 and enrolled 600+ students. We are making this cohort free so more teams can learn it together.
No. We will show the Parker MCP in class, and every core lesson also works without Parker. Everyone in the course will get one month free.
No prior experience is required. The first sessions cover setup, context and skills. Later sessions build on that foundation. If you already use Claude Code or Codex, expect the early material to feel familiar.
No. You will give Claude Code and Codex instructions in plain English. We will explain the technical parts as they come up.
You need a paid Claude or ChatGPT account. Both offer plans around $20 per month that include Claude Code or Codex. Parker is optional, and everyone in the course will get one month free.
We will run one main session every Thursday at 12pm ET for six weeks, plus five bonus guest sessions on Tuesdays at 12pm ET. Every session will be recorded if you cannot make it live.
Yes. You will have the recording and transcript after each session.
The live examples focus on paid social for DTC and ecommerce. Last year's students also used the material for software, local services and digital products. The core methods apply if you run ads for your own business or for clients.
August 27th at 12pm ET. The course runs live for six weeks and finishes October 1st.
Become the strategist your team can’t afford to lose.
Starting August 27th at 12pm ET. Sign up for the free course below.
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